Hyundai's Safe Move Traffic Safety Campaign 2.0

After the successful completion of Phase 1 last year, ACT is extremely grateful to have been given the opportunity to continue impacting thousands of lives. We maintain, for us, it is not about ticking boxes. It is about initiating a drive to save lives. We have created various additional tools for this leg and are targeting bigger age groups and 3 times the overall numbers as compared to last time! These tools created by us and our partners are extra-ordinary edutainment content that guarantee deep impact. As we embark on this journey we remain thankful to Hyundai Motor India Ltd and the Government of India, Ministry of Road Transport & Highways for bestowing their faith in us, yet again!"

Robocar Poli, will remain the campaign Mascot and enthrall the younger audiences with his moves and life saving antics in effect communicating the importance of Road Safety.

  Engagement Objective & Scope for ACT
To Develop a road map and recommend an extension to the successful Safe Move Traffic Safety Campaign Phase 1, in conformance with the CSR mandate
   
Identify, evaluate, monitor & report on the complete program across all touch points & present the same post the activity.
   
Use Hyundai's available Assets and create relevant new ones, to help better connect with the Indian Audiences especially Children from 7 to 16 years of age
   
Leverage Hyundai's International Mascot, RoboCar Poli along with the Global Content on Road Safety that will make the engagement more rewarding for the kids
   
Target Children, Continuously engage and Constantly monitor plus evaluate the project to maximize impact
   
 Project Execution
Launch of Phase 2: Target Kids & Parents across 10 Cities through a School Contact Program & Residents Welfare Associations activation
   
Target Cities are : Delhi, Mumbai, Ahmedabad, Kolkata, Chennai, Bangalore, Hyderabad, Cochin, Ludhiana and Lucknow
   
100 Schools & 100 RWAs targeted. Project roll out and completion - August 10th '16 - November 30th '16.
   
Interesting Content developed including
  1. a 7 minute English + Hindi Safety Song,
  2. a signature step for kids to associate with the Mascot & the Campaign, Created by none other than Shiamak Davar,
  3. a 3 minute story telling audio script embedded with key messages,
  4. the 'TRuDO' game - an extremely promising edutainment tool to engage with kids of younger ages,
  5. the 'TRoTTO" & "TRactO" edutainment games targeted towards older children and
  6. various other impactful compositions that would ensure retention of traffic rules, deep impact and behavioral change within the target. Best
 
     
 
     
   
   
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