| Objective - |
| • |
Create a positive mindset with the Indians
before the launch of DLF's IPO |
| |
|
| Solution |
| • |
BCricket the biggest medium of
communication in India |
| |
|
| • |
Leverage the India Vs Pakistan Friendship
Cup in Abu Dhabi |
| |
|
| Result |
| • |
Wide spread positive awareness of DLF not
only in India but also Internationally
because of the reach of cricket
|
| |
|
| • |
DLF is a common name in India now |
| |
|
| • |
A momentum has been built around
the IPO
|
labs