| Objective - |
| • |
To conduct a world-class, International Cricket event in Abu Dhabi and continue the tradition of having an exciting international ODI tournament featuring teams from top cricket playing countries every year |
| |
|
| • |
To consult & execute all aspects of the ODI Series i.e. marketing, management, ticket sales, sponsorship, generation, teams participation and confirmation and ensure the event was a grand success for the Abu Dhabi Cricket Club |
| |
|
| Solution |
| • |
Participation of Pakistan and West Indies for the series |
| |
|
| • |
Promoted the event in UAE through tie-ups with Radio, Print and TV |
| |
|
| • |
Tendered the broadcast rights for the series and closed the deal with TEN Sports for worldwide media rights. Further helped TEN Sports market the sponsorship rights |
| |
|
| • |
Provided complete Branding solutions and suites |
| |
|
| • |
Provided complete on ground management solution - Ticket Sales, Security, Cleaning, F&B, Furniture, Toilets, Medical, Generators, Accreditation, etc - change this paragraph to Provided complete event management services including venue management, f&b management for teams/officials/general public, travel/lodging/boarding for teams and officials, logistics management for officials and cricket boards, games management, accreditation and traffic management, security and police management & multiple outlet ticket sales |
| |
|
| Result |
| • |
Our cost effective solutions helped reduce the cost of the event by app. USD 1 Million |
| |
|
| • |
The best crowd attendance for any cricket match in the UAE |
| |
|
| • |
Signed on one of UAE's largest and most sought after brands, Etisalat (UAE's largest telecom company), as one of the key sponsors for the event, making this Etisalat's first investment in cricket. This is the first time a non Asian, UAE company has made significant investments into cricket |
| |
|
| • |
A seamless event in all aspects |
| |
|
| • |
Raised the highest sponsorship and broadcasting revenues for any cricketing event in the region |
| |
|
| • |
Won the praise of the cricketing fraternity, UAE & international spectators & media, participating cricket boards and all involved in the project |
| |
|
labs