| Objective - |
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To create a memorable, impactful and world-class launch for LG's flagship mobile "Chocolate" in Sudan |
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| Solution |
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We created a high-tech production highlighting the special aspects of LG |
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The event used cutting edge technology, custom-made laser show and innovative motion sensor projections to provide a world-class experience of the product to LG's high profile guests |
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The launch was put together in a very short time with limited budgets and with technology and production experts from across the region |
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| Result |
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The phone was launched with great fan fare in Sudan |
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The people and media of Sudan had never experienced a launch of this grandeur before and LG Chocolate became the talk of the town for several weeks through media and word of mouth |
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It cemented LG Chocolate as a premium product in the Sudanese market |
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