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Promotions of Pinky Vodka : |
| Objective - |
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To energise sales of a newly launched, premium brand of Vodka |
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| Solution |
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We designed a Valentine's Day promotion inviting consumers to buy a bottle of Pinky and win a trip for two to Paris. In addition, there were assured prizes which the consumer would win on every purchase. |
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The promotion was run across the various on trade sales channels in UAE including Dubai Duty Free, MMI outlets, Barracuda and outlets in Ajman. The promotion was executed through a range of branding solutions including posters, standees, coupons, drop boxes and in store branding. |
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| Result |
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Strong surge of interest in the new brand prompting many first time trials |
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