| Objective - |
| • |
To expand the television presence of
Sahara One internationally
|
| |
|
| • |
To create maximum revenue for Sahara
One with equal emphasis on building the
brand internationally
|
| |
|
| Solution |
| • |
Expand to the most lucrative market for
South Asian Entertainment - North America
|
| |
|
| • |
A deal was brokered with Globosat for the
broadcast in North America.
|
| |
|
| Result |
| • |
Sahara One, Filmy and Sahara Rashtriya
are now available for the South Asian
community to enjoy
|
| |
|
| • |
International exposure of the channel and
brand visibility & experience with
consumers in North America
|
| |
|
| • |
Since the launch there are already close to
40000 subscribers
|
labs