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Travelport – Arabian Travel Market: |
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Travelport commissioned Asset with the task of creating a consumer activation and engagement strategy at the Arabian Travel Market, Dubai |
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To design a brand new exhibition stand and an activation plan to engage visitors at the exhibition. |
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Asset created a massive canvas and placed in on the main concourse of World Trade Centre. Exhibition visitors were invited to use hand shaped stencils, paintbrushes and even their fingers to paint on the Canvas to support the Al Noor Foundation for Children with Special Needs. The initiative was called "Together, Lets Lend a Hand" in line with Travelport's "Together" communication platform. At the end of the show, Travelport presented a cheque to Al Noor Foundation at a special media interaction at the canvas. |
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Asset also branded 3 Mini Cooper cars and used the cars to create visibility and hype around the World Trade Centre as well as to transport key Travelport guests from their hotels to the World Trade Centre. |
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