| Objective - |
| • |
To ensure an International ODI Cricket
Series with the best teams is hosted in Abu
Dhabi annually |
| |
|
| • |
To consult the Abu Dhabi Cricket Club on
all aspects of the ODI Series i.e. marketing,
management, ticket sales, sponsorship,
teams participation and confirmation |
| |
|
| Solution |
| • |
Participation of Pakistan and Sri Lanka
for the series |
| |
|
| • |
Promoted the event in UAE through tie-ups
with Radio, Print and TV |
| |
|
| • |
Marketed the broadcast rights to Pakistan,
Sri Lanka, India, North America, UK &
Europe and Malaysia |
| |
|
| • |
Provided complete Branding solutions
and suites |
| |
|
| • |
Provided complete on ground management
solution - Ticket Sales, Security, Cleaning,
F&B, Furniture, Toilets, Medical,
Generators, Accreditation, etc. |
| |
|
| • |
Provided the ICC Cricket World Cup team
for TV Production |
| |
|
| Result |
| • |
Our cost effective solutions helped reduce
the cost of the event by app. 1 Million USD
|
| |
|
| • |
The best crowd attendance for any cricket
match in the UAE
|
| |
|
| • |
World Class TV coverage with a 26 camera
set-up
|
| |
|
| • |
A seamless event in all aspects |
| |
|
| • |
Won the praise of the cricketing fraternity,
UAE & international spectators & media,
participating cricket boards and all
involved in the project
|
labs