Asset CSR Team

We are an organisation focused only on CSR – assisting you to fulfil your CSR intent. We partner you to customise and amplify your CSR initiatives by working along with you from ideation to reporting. We also help build your CSR assets in the media space by aligning them with contemporary causes, helping you scale up even more.

We bring together the best partners & teams to achieve impactful & sustainable results in the social responsibility space. We align ourselves with the values of your organisation by engaging with all stake holders and ensure application of efficient processes, effective use of knowledge and humane insights to enhance the brand image and create a greater impact on the society through initiatives that help the cause.

Our Co-Founders

Sanjay M Lal - Director

Sanjay has contributed extensively to brands such as HERO MotoCorp, LG, Airtel, Sahara, DLF, Emirates, HSBC, UBL, Etisalat, Jabong, Onida, Nokia, PEPSI, Ranbaxy, ESPN Star Sports & many more across probably all mass consumer categories. After starting his career, 2+ decades ago, in research & traditional advertising, today he specializes in brand building through non mass media and has used tools like direct marketing, sports, entertainment, celebrities, events, MICE, Digital, Social & Experiential to build brands.

Sanjay has Consulted for/strategized, planned & executed, over US $ 1.5 billion worth of Sponsorship / Marketing association, rights acquisitions, brand development assignments & Project Managed, across the Indian Sub-Continent, Asia, Middle East & Africa, Europe and North America giving him the much envied global experience.

Sanjay has worked extensively in founding YouWeCan, Sport for Good Foundation & various other initiatives. Organizing various annual charity fund raisers, tree plantation drives, star nights and live entertainment shows & galas of varied scales for NGOs and Trusts like Mukti AIDS Foundation, ICS, CAN Kids and many more has been a core focus.

Pankaj Arora - Director

Pankaj has spent over 2 decades working across some of the leading brands and agencies in the Country. These includes Contract, Lowe Lintas, Percept, Grey WorldWide, Publicis Ambience & finally Triton Communications.

Client & categories he has worked on include P&G, GSK, Unilever, Revlon & BAT amongst the Multi Nationals. This also includes a number of categories such as Oral Care, OTC & Rx in Pharma, Food & Beverages, Water etc. His last assignment was Head of Strategic Planning & Executive Director Triton Communications.

Some of the do-good work Pankaj has done includes: Ranviru, putting a 100 Soldiers back on their feet with a Jaipur Foot. Promoting awareness of Heart & Diabetes through Health Check up Camps for Adani Wilmar. Campaigns for Water, Promoting Solar Lamps & Smokeless Chulas

Our Partners

Candid marketing is No. 1 brand activation agency in India

BBDO strives to create and deliver world’s most compelling commercial content across all mediums and screens.

Execution partners for creative, Rediff, is one of the leading Comunication Agencies in India

Digital partners for Internet, SEO, SEM & Social, E-Commerce. One of the fastest growing Digital Agencies with leading clients

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